What Is a Backlink?
Before diving any deeper, it’s important to define a backlink and explain why these affect your online marketing efforts. In its simplest form, a backlink is created when a page contains a hyperlink that takes users to content located on an external site.
The website that contains the link is called the referring domain, while the site that received the traffic is called the target page or URL. Backlinks can also be called inbound links or incoming links, but these terms refer to the same scenario described above.
When Google and other platforms evaluate a website, they analyze its content, architecture, and backlink profile. The backlink profile refers to the list of links that send traffic to a specific page.
For example, pages that have a lot of inbound links from high-quality sources have quality backlinks. If a site doesn’t have many backlinks or only receives visitors from low-quality sites, then it has a poor backlink profile that needs to be improved.
There are dozens of tools you can use to identify the sites that are linking to your content, some of which are free.
Remember, if you’re considering working with an automated free backlinks platform, make sure that it’s developed by reliable providers.
Why Are Backlinks Important?
Digital marketing has become one of the most popular forms of advertising out there.
That said, many business owners and beginner marketers focus solely on content without considering the technical elements that influence search engine rankings.
This is the reason why many companies struggle to generate good results from their SEO marketing strategy.Content is and will always be king, but you also need to focus on improving the technical areas of your site, specifically your backlinks.
Examining and improving your site’s backlinks can have a great impact on your rankings. This means that if you manage to find high-quality backlinks at no cost, you’ll give the rest of your marketing efforts a boost while saving your resources for other parts of your campaign.
Some of the benefits of improving your backlinks include:
Higher SEO Rankings
The single most important benefit of improving your backlinks is that this practice boosts your SEO.
If you focus on link building, which are the steps you take to collect more backlinks and boost your organic rankings, your pages will gradually get higher positions whenever a relevant search is performed.
Link building has a positive impact on SEO because Google assumes that websites link to platforms with similar content, in terms of both topic and quality.
For example, if you have an online store that receives backlinks from Nike and similar brands, Google will reward you with much higher rankings.
However, remember that the opposite is also true.
So, if you are getting a lot of backlinks from low-quality referring domains, your site will have a hard time cracking the first page, even with the right content creation system in place.
More Referral Traffic to Your Site
One of the most underrated benefits of having awesome backlinks is that these can significantly increase the amount of referral traffic that goes to your site. Sites with a high domain rating tend to attract a high number of visitors.
Even if a small percentage of these users click on a backlink that takes them to your site, you can easily double or triple the number of users you get on a regular basis.The best part of getting a lot of referral traffic from authoritative sites is that these visitors are often ultra engaged, which makes it easier to convert them into leads.
Remember, users are constantly looking for solutions online. If you manage to get a backlink from a relevant platform, there’s a higher chance you’ll end up with visitors that are actively interested in learning more about your industry and hiring your company.
Boost in Brand Visibility and Authority
Building a better link building profile can give your site better rankings, which literally makes your brand more visible.
Consumers are used to picking companies from the first page of Google because they know the search giant provides results based on relevance and quality. If your site is among the first results, consumers will start noticing you and feel more compelled to explore your site and evaluate your content.
The variables that affect your SEO ranking are all connected in one way or another. Better SEO positions and improved visibility increases the amount of traffic you get from search platforms.
As long as you develop super high-quality, engaging content, a larger number of visitors will also boost the authority metrics of your site.Instead of simply being a company with great SEO, you’ll become one of the thought leaders in your industry.
Which, in turn, makes you a more attractive option for your potential customers.
Allow Users to Discover Your Content
At Fannit, we usually compare great content that has poor visibility with a beautiful billboard out in the desert. Regardless of how good your content is, if you don’t make it easy to find for your target audience it won’t generate the results you’re looking for.
The goods news is that link building makes it easy for your audience to find your content, assuming that the rest of your SEO strategy is sound.
When consumers need to find information or track down a new company, they now perform an online search.
By acquiring quality backlinks, you’ll improve your site rankings and allow users to find you through a simple search.
Plus, assuming that relevant sites are sending backlinks to your website, there’s a strong chance these users will be very interested in your content.
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