8 big SEO Mistakes That a Blogger Must Avoid

8 SEO Mistakes That a Blogger Must Avoid

Each blogger knows the significance of site improvement. Without fitting Search engine optimization SEO, getting natural movement from major web crawlers like Google can get challenging. Also since web crawler movement is free and exceptionally focused on, no blogger may as well pass up a major opportunity for it. Nonetheless, in the event that you look around you will discover that there are numerous bloggers that have a tendency to commit Search engine optimization SEO errors that cost them in the long run. In the accompanying article we investigate a couple of normal slip-ups that you may as well escape as a blogger provided that you're gazing out to get stacked up high on the web crawler come about pages.

Purchasing Links:

When you purchase links, you take a danger that can cause harm to your association with Google and other web crawlers. While it might give you an interim help, it will definitely prove to be harmful as time goes by.

There are ordinarily when paid connections are hailed by Google and this can influence your rankings. Case in point, provided that you buy a couple of hundred links to have them indicated your own particular site, all on that day, you might have some of these links hailed for sporadic links action as well as for different explanations if the links are not relevant.

Keyword Stuffing:

Likely a standout amongst the most well-known Search Engine optimization SEO errors is regular stuffing. It's exploitative, as well as will mischief your pursuit rankings. In the event that you truly need to rank for a cluster of watchwords, make a divide page for every watchword and advance for it in like manner. Rather than utilizing concealed or double message, concentrate on making functional pages that have your pivotal words actualized in them as a component of the substance. Attempting to control a web index like Google is an enormous no-no.

Composing Little Content:

These day has been gone when you could compose a 300-400 word blogs entry and have it stacked up in Google. Today, things are distinctive after the notorious Google Panda and Penguin redesigns. You need to deal with your substance and make something that is worth the trouble or else it essentially doesn't make it to the front page.

The excuse for why Google made this upgrade is in light of the fact that there were numerous garbage sites or writes with small substance were standing high because of elements, for example a high number of approaching connections. Be that as it may now your web journal needs to have in-profundity content that is composed well as well as ordered well.

So what does this intend to you? Wouldn't it be great if we could say you run a training online journal and you're expounding on the typical cost for basic items that a person might acquire when moving to another city. Don't just compose a couple of pieces about it. Go in-profundity in illustrating the why and the how. Use truths, figures and connection to other training sites/blogs that examine the typical cost for basic items variable. This will just add more profundity to your substance, yet will additionally make it more important helping draw in additional incoming links.4

The above SEO tangles that we talked about are pretty normal around bloggers, however they're likewise huge. So assuming that you are committing these errors then finally you alter them to rank better in the inquiry/search engines.

4. You don’t actively promote your blog posts

Don’t expect that because you’ve written what you think is a good post, people will start sharing it on Facebook or tweeting about it.

This is not going to happen in the beginning or until you have managed to build a decent audience (which includes hundreds of email subscribers, thousands of Facebook followers and tens of twitter followers).

Promoting your own work in the beginning is not a mistake at all and it is not something you should be shy about.

It will take a lot of effort, good content and persistence for others to share your work, but once you get to this point everything else becomes easier.

How to promote your blog posts? There are a lot of ways but the most effective are:

Publish it on your social media pages (both personal and business)
Share it with your followers (both personal and business)
Use Facebook Ads to promote your posts to a pre-defined targeted audience (based on the profile of your average visitor)
Write a summary of the post and publish it on LinkedIn (use LinkedIn publishing platform for long-form posts)
Send it to your email list
Link to it from older posts (internal linking)
Write a guest post and publish it in an authoritative website and link to your post.

5. You are not using Google Search Console and Bing webmaster tools

Not having your website registered with Google Search Console and Bing webmaster tools is like driving with your eyes closed.

Both Google and Bing created the webmaster tools as a way to help website owners find out more about their web properties.

There is absolutely no valid reason why you should not register your website.

There are many benefits to gain and the process is simple and even a beginner can do it.

Instead of guessing what might be wrong and you are not getting as much search engine traffic as you should, open your eyes and take advantage of the feedback given to you by search engines.

6. You are not following a consistent publishing schedule

It doesn’t matter if you publish new content daily, every other day or once a week; what is more important is having a consistent publishing schedule.

Decide in advance how many times you plan to publish new content (and when) and stick to that plan, no matter what.

What I do to make sure that I don’t miss out my plan is prepare a few blog posts in advance so that I have one week to 10 days to find some time and craft new content.

Consistency does have an SEO value and it does bring in more traffic.

Pro Tip: You can also read my previous post: How often should you publish new content to get an idea of how you can create your publishing plan.

7. Your content is not of high quality

Latest trends in SEO are about authority and trust.

Your goal is to build trust between your website and users and authority between your website and search engines.

One of the ways (it’s not the only way) to build authority is by constantly publishing high quality content.

It’s a huge SEO mistake to concentrate on anything else and forget about the importance of content.

Instead of trying to have as many pages published, try to build authority and trust through your content. The benefits are a lot and go beyond achieving high rankings.

What is authoritative content? Content that has the following characteristics:

Informative and useful to the user
Accurate
Insightful
Analytical
Unbiased

Pro tip: I urge you to read how to write SEO friendly blogs to get an idea on how to create high quality content and avoid this very basic SEO mistake.

8. You are not following internal linking best practices

Inter-linking your pages together is necessary for 3 reasons:

You help search engines discover more pages from your website
A link to an internal page is a signal to search engines that this page is important for your site
You help users find out more about a subject they are interested in.

Most web site owners don’t even bother to make internal links either because they believe it’s a waste of time or because they are not aware that internal links are good for SEO.

What is internal linking?

Internal linking is when you link from a page to another page in the same website.

Internal links are great for SEO since they allow you to create your own small web by linking your pages together. This helps search engines discover or revisit pages from your website and also gives extra information to users about a particular topic.

The most common mistakes that many webmasters do with internal linking are:

Not using internal linking at all
Using too many internal links
Not using descriptive anchor text when linking to another page

Best practices for internal links are:

Google has many times mentioned that webmasters should pay attention to internal links because it helps them navigate a website better.

The screenshot below is from the Search Engine Optimization Starter Guide published by Google a few years ago.

Make the links descriptive and avoid using anchor text like “click here” “these” or other words that does not help Google and users understand what the linking page is about.
Don’t use tag clouds – this is a bad practice of internal links
When possible add the internal links within the main text of the page (and not in the sidebar)
Don’t always use keywords in the anchor text but use text that flows naturally in your content.
Don’t always link new pages with older pages but go back and link old pages with new pages. I know this is hard but you have to add this task in your schedule.
Make sure that the pages you want to rank higher in the SERPS have the most internal links. You can view the relevant report in Google Search Console.
Aim to have 2-10 internal links per page (depending on the length and type of content).