How to Reduce Bounce Rate of a Blog?

If you’ve been struggling to increase search traffic to your site, improve email signups, get more leads and acquire more clients, it’s possible that your bounce rate is too high.

In other words, visitors and customers who visit your landing page bounce off, before they even give you a chance to convert them.

While you want to increase most metrics measures, you don’t want a higher bounce rate. But what is considered a good bounce rate?

One way to increase your conversion rate is by having more landing pages.

According to Navneet Kaushal, when you begin to see a high bounce rate on your landing pages, it’s a signal that your site and content marketing strategy needs a serious redesign.

Reducing your bounce rate helps to boost your conversion rate. Once you understand that conversion architecture, you can develop a clear content strategy that will grow your business.

I’ll break down the specifics for you, in this in-depth article. I’ll also show you what smart marketers are doing to boost their conversion rates and build successful sites that generate search traffic on a consistent basis.

What Is Bounce Rate?

When you’re working hard to increase your site’s search performance, one of the things that you should do is to reduce a high bounce rate. In other words, a high bounce rate is a symptom that something is wrong in your strategy – you’re not attracting the right site visitor or the visitors coming don’t have a good user experience.

How to Reduce Bounce Rate of a Blog?

Bounce rate is a term that is important to a blogger. These are stats that a blogger and a webmaster must keep a close eye on as it can have many different effects on your blog and website. So let’s begin by taking a look at what is exactly bounce rate?

What Is Bounce Rate?

If you check Alexa analytics and Google Analytics, you will find that there exists a term known as Bounce Rate and it shows stats. For example, if bounce rate is 70%.What does this mean? It means that 70% people who visit the blog don’t think that they need to visit some other page of your blog as well. In simple terms 70% of people who visit your blog just view a single page.

What Is The Best Bounce Rate?

Well ideally we want our visitors to stay on our blog forever without leaving it so bounce rate just goes out the window. But practically it is good practice to achieve a bounce rate that is as low as it possibly can. Getting to a bounce rate of 20%- 30% would be great achievement.

How to Decrease Bounce Rate?

Truth be told, reducing your bounce rate is child’s play if content on your blog is excellent. The old saying Content is King and everything holds true. But you are in a lot of trouble if you have some scrapped, thin and copied content. Nobody likes this type of content and your blog will not get any traffic.

Before moving forward, I need to assume that you know few things like

·         How to Write Good Content?

·         How to Drive Traffic to Blogs?

Link to Inner Pages

Linking lot of related pages together can result in cutting bounce rate by half. This is an important thing to do in order to reduce bounce rate of your blog and website. Linking to following page types can also decrease bounce rate of a blog drastically

• ·         Category Pages
• ·         Tag
• ·         Archive Pages

Link Out Less

If you link many blogs, then people might end up going to those blogs rather than continuing with your blog. So make sure you limit the number of external sites you link out. You can use the target=”_blank” tag in order to make sure when people click on some external links on your blog, they end up opening those links in a new tab.

Reduce Number of Ads

If you think that you will make money by having a lot of ads, then think again. Having too many ads can kill your blog. Your bounce rates can reach 90% to 95% if you have too many ads. Keep ads to minimum, maybe use maximum 3 ads on a page on your blog.

Tags

Widgets generally draw attention of visitors and hence get a lot of clicks, when this happens, you will get more pageviews and thus reduce bounce rate as a result.

Conclusion

These are some ways to reduce the bounce rate of blogs. If you know of any other ways and tricks to reduce the bounce rate, please share in comments section.