How Consistency in Blogging is Important and why you Should Care

Consistency in Blogging

Being Consistent is known as the most talked about blogging success mantras you must have read about all the time. Today I am putting down somepoints on future of blogging, and I instantly realized that one of major key points for creating one memorable blog is known as consistency.  Now many people, who are only hobby bloggers or part-time bloggers, might be wondering why this extremely simple word has such a big impact in the field of blogging. In this article, I will help you in understanding the Anatomy of being consistent, and why you should take this very seriously.

What do we mean by being consistent?

Let’s just go back to offline world, and think about the term called expectations. All of us have our own limitations and skills and we perform accordingly. For example, if you have been very consistently scoring 60% in your school or college exams then you are consistent with your scores. If you tend to over-deliver in that case you get a sense of pride and if you score-less than you feel that you  have under-performed, but people around you will also start asking some questions.

Example

Let’s take an example of few some popular blogs and websites around

Mashable

Mashable was founded in the year 2005, but got some great exposure after they were consistent source of information related to some Social-media landscape in the year 2009 and beyond.

Life-hacker

If you are also an old life-hacker reader then you would know that Life-hacker has not changed a lot in last couple of years. They have same type of content and they are still the most popular websites in the world.

Buffer-blog

Buffer is actually a Twitter application which started writing about productivity and some life-hacks. They consistently did it for some months and still doing it in order to establish a brand value for themselves.

To integrate the Success Mantra Consistency on your blog

Most important question which you should be asking yourself is, how you can you integrate this tested and tried success ingredients on your blog. I will jot down some key-points, which will ensure that your blog growth is consistent but you also end up creating a good brand value for your blog.

Content and relevancy

One of the most important and key factors is the type of content you are publishing on your blog. Specially, if you have started it as a hobby-blogger then you might be covering articles from some different topics of your interest. If this is just a hobby then you are doing it right. But if your goal is to get your blog to the next level then you should work on publishing content more strategically on your blog.

Delivery of posts

Your post timing and how often you post are two important factors for blog traffic. In past 5 years of blogging there were also times when I was very inconsistent with blog publishing time and sometimes even skipped publishing posts on a given day. Apart from some immediate traffic loss effect, I could only see the effect on returning visitors due to some inconsistent publishing

To maintain blog post frequency

You need to figure out some best scheduling option for yourself, according to your resources and time availability. Someday, you might feel like you are in some writing marathon and write 4 to 5 articles on a given day, and would also like to publish them as soon as possible. This works for some time sensitive blog posts, but when you are working on some ever green or sometimessensitive articles creating a posting schedule for yourself helps.

SEO Search Engine Optimization 

Search engine know when to crawl your blog and your new content will also be quickly indexed in search engines.

Do let me know how you are following this mantra of consistency on your blog? If you have some additional tips or ideas do share them.